As a rental property owner in Sunrise, you know that effective marketing is key to finding perfect tenants. If you haven’t incorporated virtual tours yet, you’re missing out! Offering virtual tours to potential tenants is a great way to show them your rental properties before they visit in person.
We’ll talk about the benefits of virtual tours for rental property marketing and explain why all rental property owners should adopt them.
Virtual Tour Basics
A virtual tour is a digital walk-through of a rental property. Unlike photographs that show the property from a single angle, virtual tours offer a detailed look into every room.
Recent research indicates that renters prefer virtual tours of rental properties. According to Zumper, over 70% of renters would be willing to rent an apartment without an in-person visit if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours give potential tenants an immersive way to explore your rental properties. These tours let potential renters evaluate the space and see if it fits their needs without visiting in person.
There are three primary types of virtual tours: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour consists of a single panoramic image created from multiple photographs. These tours let potential tenants view an entire room in one image and click and drag to explore. Creating 360 virtual tours is easy and relatively affordable, making them a good choice for property managers new to virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They let potential tenants walk through the property virtually as if they were physically present. These tours are created by photographing a rental property extensively and piecing the images together with special software. This may sound complex, but many user-friendly tools and services can assist you. Due to the time and effort involved in creating them, high-end rental properties typically use only three-dimensional virtual tours.
- Virtual Reality Tour. The most immersive and newest type of virtual tour is the virtual reality (VR) tour. These tours enable potential tenants to wear a VR headset and explore the property as if they were walking through it. Even though VR tours are still relatively rare, their popularity is growing as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours eliminate much of the traditional hassle associated with property tours. Prospective tenants can view your rental properties from the comfort of their homes or during work hours. This is especially beneficial for renters from out of state or abroad who find it hard to arrange physical tours.
- 24/Hour Availability. Virtual tours are available to potential tenants around the clock, seven days a week. This allows them to explore your rental properties at their convenience, without needing to consider your availability. It’s a robust tool that empowers them with flexible viewing options.
- Increased Engagement. It is proven that virtual tours enhance engagement. Potential residents spend more time on websites with virtual tours compared to those without.
- Improved SEO. Along with increasing engagement, virtual tours can improve your rental property’s SEO. Google rewards fresh content, and incorporating a virtual tour into your property listing is an excellent way to add new content and improve your search rankings.
How to Optimize Your Virtual Tours.
- Quality Matters. Use clear, high-quality images and videos, and avoid using low-resolution or blurry photos. To give potential tenants a clear view of your rental properties, use high-quality virtual tour content.
- Include a Call to Action. Place a call to action (CTA) at the end of your virtual tour. A CTA is a statement or button urging potential tenants to take the next step, like scheduling a showing or contacting you for more information. Including a CTA increases the likelihood that potential tenants will rent from you.
Virtual tours provide potential tenants with a feel for your rental properties without requiring an in-person visit. Real Property Management Coral can aid in marketing your Sunrise properties and improving your chances of finding reliable tenants. Contact us online or call 954-708-1222 today!
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